Wawa competitive strategy. Convenience Stores, Technology, and the Wawa Experience 2019-01-06

Wawa competitive strategy Rating: 7,4/10 1497 reviews

Sun Sentinel

wawa competitive strategy

Much like people call facial tissue Kleenex, 7-Eleven has become synonymous with convenience stores. Those are three very different companies with three really distinct markets. When Wawa expands into the Tampa Bay area, shoppers will flock to the convenience stores for built-to-order hoagies, gourmet coffee and freshly made salads. We have really changed the ambience of our stores to be more appealing from a quality and a food service standpoint…. After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.


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Case Study: Wawa

wawa competitive strategy

Wawa was one of the first convenience stores to implement touch-screen menus. If it succeeds, we take it out to the entire chain. We believe in sharing ownership with the people who deliver the Wawa brand, our associates. The Wood family owns 300 acres 120 ha of estate property. A company that differentiates adds unique features or services that command a higher selling price. It was a tribute to our people. On the other hand, our economic engine is getting more customers through the store.

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Wawa, Thorntons bring competition to convenience store market

wawa competitive strategy

Knowledge Wharton: I recently heard a vice president at Walgreens talking about their efforts to redesign some of the Duane Reade pharmacies in New York City. You have to make a major commitment when you go to a new market of that nature. On December 6, 2010, it announced that all 210 Pennsylvania Wawa locations would sell lottery tickets from kiosks by spring 2011. Here we are 50 years later, and the Wawa business has become an endearing and enduring business. The Home Depots and the other big box retailers do their homework.

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Sun Sentinel

wawa competitive strategy

The team helps associates in times of crisis through emotional support and referrals to appropriate resources. We figured if we went to Orlando and it created magic for Disney, that it would create magic for Wawa as well. Today, Wawa stores are opening at a steady clip, with more than 630 locations and a contingent of more than 400 million devoted customers anually across the Mid-Atlantic and Florida. Strategy Consistency and Quality Ask anyone around, Wawa is a local treasure, known as much for superior service and likeability as for its fresh products. Now we have separated it into multiple locations because we needed the throughput. Knowledge Wharton 2014, May 27. Archived from on March 3, 2016.


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Wawa: Rethinking the Convenience Store Experience

wawa competitive strategy

But today, most of our products are consumed in the car. In addition to the famous hoagies, Wawa offers dozens of other freshly prepared menu items, including quesadillas, soups, salads, wraps, and snacks like hot stuffed pretzels and buffalo chicken bites. Wawa wasn't going to be able to outspend these global brands for share of voice, so they had to put their efforts into seeing if they could out-hustle the competition by getting creative, efficient, and even a bit scrappy with their digital media efforts. Wawa, headquartered in Wawa, Pennsylvania, has over 300 percent more stores than QuickChek — over 645 Wawa locations versus 143 QuickChek locations — in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and central Florida. The results are very good. Servant leaders get permission to lead from employees.

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Why Wawa Is The Best

wawa competitive strategy

Kentucky-based Thorntons was named after founder James H. They sell gasoline, too, but primarily as a way to drive shoppers into the large, attractive stores. A cost focus strategy is similar to a cost leadership strategy, but the major difference is that in a cost focus strategy your business targets a very specific segment of the market and offers that market the lowest prices available. As times changed, the business model was threatened. Retrieved on November 24, 2010. Economist Michael Porter theorizes that there are two main types of business strategy: cost leadership and differentiation. The fact that this segment of the market is much more likely to buy energy drinks is a major factor in the company deciding that lowering its prices would be advantageous.


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» Wawa

wawa competitive strategy

You can get a 4-inch Junior, a 6-inch Shorti, or a 10-inch Classic and choose from one of 32 including the Buffalo Breaded Chicken, the Pepperoni Pizza, and the Oven Roasted Turkey. They study the flow of the parking lot. Wawa, the larger of the two chains with about 595 locations, was named after the American Indian word for Canada goose. Stoeckel: In terms of the biggest threats, some of the commodities are not growing. In addition to traditional convenience store brands and product offerings, Wawa has created its own line of branded food and beverage products. Wawa started selling gasoline in 1996, and QuickChek joined in the early 2000s. Grahame Wood, who was the leader of the family and the business at that point, said, how do I preserve these jobs? It is really restaurant quality food to go.


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Sun Sentinel

wawa competitive strategy

Number of employees 31,000 2017 Wild Goose Holding Co. The people who stop in are as diverse as the products they stop in for. The high-volume chains chose the area based on availability of sites and the large population of people moving here from the North. We hire for the values, and we train for the values. Although your business may not use every element of these strategies, understanding their core principles can help you evaluate the effectiveness of your existing competitive strategy.

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Wawa: Rethinking the Convenience Store Experience

wawa competitive strategy

But getting an employee to actually live them is a much more daunting task. We still sell many of the products we used to sell, but we have remerchandised the store to focus on what really is important to the business strategically, and that is food service. We have never wanted to license. They ask for the iced tea the first thing they come home. For example, if a financial services company only owns businesses that focus on tax preparation, the whole corporation could go under if tax laws change. .

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