Wholesalers with smaller shipments may use a freight forwarder to save on shipping costs. Services Wholesalers Provide to Retailers 1 Help in selecting inventory 2 Understand market conditions 3 Negotiatate final purchases 4 Provide good assortments 5 Provide services much more than a producer 6 Provide quick and frequent delivery Services Wholesalers Provide to Producers 1 Accumulate and allocate products 2 Provide salesforce 3 Pay transportation costs 4 Provide information 5 Pass producers promotional plans 3 Categories of Market Coverage Intensity 1 Intensive distribution 2 Selective distribution 3 Exclusive distribution Intensive Distribution product is everywhere convenience products, ex. Term department stores: Definition larger stores that are organized into many separate departments and offer many product lines. Mail-order wholesalers sell goods to retailers, industrial users and institutional customers on the basis of the catalog sent to them through mail. Some retailers, such as small auto repair shops, are too small to be served profitably by a service wholesaler. Sarah Coventry Jewelry has started distributing its products through jewelry stores because of the difficulties of finding someone at home during the day. They provide various services to customers.
These wholesalers sell out of catalogs that may be distributed widely to smaller industrial customers or retailers who might not be called on by other middlemen. And several wholesalers may be competing for the same customers. They can buy, process, sell, ship, and even offer financing of the products. Manufacturers' sales branches have higher costs than agent middlemen and account for a small part of total sales. Advertising: Nonpersonal Communication from an identified sponsor using the mass media.
Term merchant wholesalers: Definition wholesalers who own take title to the products they sell. Such wholesalers could be found more in the initial stage of development of marketing. The Bureau of Labor Statistics indicates that merchant wholesalers typically purchase and sell two types of goods, either durable or non-durable. Term drop-shippers: Definition wholesalers who own take title to the products they sell--but do not actually handle, stock, or deliver them. They buy and sell goods, divide them, make arrangements of transportation and warehouse, make arrangement of finance, provide credit facility, bear risk, help in promotional activities, collect market information etc.
Retailers and other customers go to their warehouse of cash and carry wholesalers taking means of transportation by themselves, load the goods they want and pay cash to the wholesalers. Term wholesaling: Definition firms whose main function is providing wholesaling activities. Some truck wholesalers operate 24 hours a day, every day — and deliver an order within hours. Which of the following is a limited-function merchant wholesaler? In business products, they cover a wide geographic area and offer more specialized service. Term door-to-door selling: Definition going directly to the consumer's home. These drugstores are now part of a: A. Full-service wholesalers perform all the functions of a wholesaler.
Wholesale trade involves obtaining products at prices below retail value and then selling them to retail establishments, which then mark up the prices. None of the above is likely. Retail exchanges are entered into for personal, family, and household purposes. Merchant wholesalers often specialize by certain types of products or customers and they service relatively small geographic areas. He has taught various courses in these fields since 2001. Term supercenters hypermarkets : Definition very large stores that try to carry not only foods and drug items, but all goods and services that the consumer purchases routinely also called hypermarkets. A consumer products specialty wholesaler might carry only health foods or oriental foods instead of a full line of groceries.
Manufacturers' agents usually work for: A. Many retailers prefer purchasing from merchant wholesalers as retailers often lack the necessary budget for bulk buying, administrative staff, transportation and storage facilities. Regarding retailer store size, it is true that: A. It with such a background that we welcome you to become part of us and better your studies in whatever level of education you may be in. This means that they assume a greater level of risk than the broker because they must assume financial responsibility for the products that they sell.
These wholesalers specialize in nonfood products sold through grocery stores and supermarkets — and they often display them on their own wire racks. This type of wholesale supplier will often have multiple suppliers adding diversity to their product range and choice for their customers. Apparently, Amanda is a A. Rack jobbers supply goods such as dolls, foodstuffs, medicines and other goods of short life cycle. Full-service wholesalers can be general-merchandise, limited-line, or specialty-line wholesalers. Mass-merchandisers put less emphasis on knowledgeable salespeople than more conventional retailers.
Because drop-shippers do not have to handle the products, their operating costs are lower. Term convenience food stores: Definition a convenience-oriented variation of the conventional limited-line food stores. For example, about 3,000 specialized food wholesalers compete for the business of restaurants, hotels, and cafeterias across the United States. Agents and brokers differ from merchant wholesalers in that they do not purchase or take ownership of the goods they buy and sell. Unaided recall: A research technique conducted by telephone survey or personal interview that asks whether a person remembers seeing an ad during a specific period without giving the person the name of the brand: Aided recall: A research technique that uses clues to prompt answers from people about advertisements they might have seen. The store owners can order from Amanda rather than from the three different producers she represents.
Reverse logistics: Includes product returns, recycling and material reuse, and waste disposal. Creative strategy: The process that turns a concept into an advertisement Advertising appeal: The central idea or theme of an advertising message. The following tables present an overview of the industry including the number of jobs, data for occupations common to the industry, and projections of occupational employment change. All of the above are true. Supermarket net profits after taxes usually are about 1 percent of sales--or less. Retailer life cycles from introduction to maturity seem to be: A. Brokers do not assume this level of responsibility as they primarily serve as middlemen between the wholesaler and the retail purchaser.